This certification illustrates Jeffrey’s on-going willingness to address the needs of women consumers. Jeffrey’s is proud to be part of the growing network of AskPatty.com Certified Female Friendly® Service Centers in North America. Team members at Jeffrey’s Automotive Repair have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations.
“Since we opened in 1978, our customers have always complimented us on the cleanliness of our facility, our friendly service writers, and the respect we show them when they come into our shop,” said Morton Jeffrey, owner. Kelly Jeffrey Vaughn, Customer Relations, explains the significance of this certification. “We treat all of our customers well, but I think that women have a tendency to fear that mechanics will talk condescendingly to them or that they will have an unpleasant experience when they have to visit an auto repair shop. We hope this AskPatty certification simply assures women that we are committed to giving all of our customers the most positive experience possible.”
To become AskPatty.com Certified Female Friendly®, Jeffrey’s Automotive Repair personnel completed an extensive training program on how to best serve women. Jeffrey’s Automotive Repair employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Jeffrey’s Automotive Repair will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
“Women influence 85 percent of the buying decisions in North American households, effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com, Inc.” AskPatty trains and certifies automotive businesses to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Jeffrey’s unique certification shows this family-owned repair facility’s commitment to women and that they are serious about earning their business.
In conjunction with AskPatty.com, Jeffrey’s Automotive Repair has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.